"Payless Shoe Source is putting a fresh foot forward..."
Payless Shoe Source not only has a new designer line coming this fall, but also a new store design concept that launched in the Oak Park Mall in Overland Park, Kansas. There will be a new face for Payless transforming right before our eyes. This store is going to go from Star Jones and the Bogo promotion, to something more stylish and versatile with a splash of trends from the season. I think it will still be accessible to the previous customer. But, now it will also be welcoming to those fashionista's out there that purchase from stores like Barney's to Target. It is all about cross-shopping now and Payless is getting involved.
See new shoes to come below by designer, Laura Poretzky.
P.S. Patricia Field is stlying the commercials for Payless now!