This is all really exciting and I can't wait to check out!!!
"SHOPBOP’S BLOGGER LOVE: The online retailer tapped a slew of bloggers and online editors to partake in its Fashion Insider Holiday Wish List — a lookbook showcasing their holiday essentials. It will launch on Dec. 1 and a different blogger will be featured each day through Dec. 16, when the entire lookbook will be available on shopbop.com in its entirety. Purse Blog, P.S. I Made This, Bryan Boy, Who What Wear, City Sage, Knight Cat, Style Republic Magazine, Le Fashion, Milk & Mode, Man Repeller, 4th and Bleeker and Fashion Toast got to play fashion editor and create their own page for the holiday lookbook, complete with a fashion illustration created by artist Dallas Shaw, an assortment of product with commentary and a link to their blog or Web site. Rumi Neely of Fashion Toast said Alexander Wang sweaters and velvet are on her list, and Brittany Law of Style Republic said she’s all about the lace-up booties from BCBG. And in true man-repelling fashion, Leandra Medine of the Man Repeller told WWD that she’s lusting for cashmere suspenders, camouflage Rag & Bone harem pants and “genitalia-inspired Thakoon kicks.” Naturally."
Longchamp’s Your Very Own Le Pliage application on Facebook allows users to customize their own version of the iconic foldable bag. Once only available on the brand’s Web site, longchamp.com, “likes” can now create their own Le Pliage bags on Facebook and share them on their profiles.
BLOGS, WEB SITES, ETC.
French Connection hosted its first blogger-exclusive event, a Night of BLOGtails, last Thursday at its Soho store. Guests — including HollywoodLife.com, Racked.com, FashionIndie.com and BuzzworthyMTV.com — were greeted by a Twitter specialist from the brand, who checked everyone in on Twitter (through their handles), as well as exchanged messages and received updates from the bloggers throughout the evening. But wait — there’s more: a “Blog-Off” styling competition took place where each blogger had to create an outfit inspired by…a cupcake? Each contestant chose a flavor (it’s vanilla cake, vanilla frosting and rainbow sprinkles for me every time) and had 25 minutes to create a look based on said flavor. All of the outfits were uploaded onto the brand’s Facebook page and “likes” was used to vote for favorites. The look with the most “likes” won a year’s supply of cupcakes from their choice of Magnolia, Crumbs, Billy’s Bakery, Babycakes or Sugar Sweet Sunshine. Just kidding. Donna Kim from Racked.com’s red velvet-inspired ensemble won (notice the teeny tiny cupcake she’s holding in the photo), and she’ll be featured in a Q&A on an upcoming post on the French Connection blog, electrique.frenchconnection.com.
Vera Wang’s blog, Vera Unveiled, chronicles everything from the designer’s trip to Venice to behind-the-scenes photos from a campaign shoot, to what to wear to a winter wedding. Check it out at verawang.com/veraunveiled.
Juicy Couture launched an enhanced Web site Monday at juicycouture.com, designed to make mobile access and holiday shopping a cinch.
The Row’s resort collection launched on therow.com’s e-shop, and the first 10 customers to place an order will win a lookbook signed by designer’s Mary Kate and Ashley Olsen.
Gilt Groupe partnered with Marie Claire and Nina Garcia for Gilt’s Holiday Shop — a four-week project that will feature one sale a week through Dec. 13. Garcia will be selecting the product and curating the selections for each sale (“Color,” “Cozy,” “Natural” and “Retro”), all based on themes from the December issue of Marie Claire."