Friday, December 10, 2010

Things going on in the web for fashion

From the WWD app:
"Gilt Groupe’s Unracked, a new Web series hosted by Scoop founder Stefani Greenfield, launched on Monday. The eight- episode series features Stefani interviewing a slew of fashion and lifestyle personalities, including Molly Sims, Diane von Furstenberg, and Gossip Girl’s Eric Daman. Sims was the guest this week, and Diane con Furstenberg appears in the episode that goes live on Dec. 13, which can be found at

People StyleWatch’s new social media contest debuted in conjunction with the magazine’s December issue. The multi-platform initiative, which will roll out quarterly, promotes advertisers’ brands through social networks and creates lists of the most active users in the social media arena. Once a visitor logs on to, they are able to browse through items such as a fragrance and handbag from Marc Jacobs, a tote from Tory Burch, or makeup from Smashbox (to name a few). All users have to do is share their favorite products via social media outlets like Twitter, Facebook or email, and the person with the most shares actually wins that item. In addition to engaging its target audience, Holiday Cliques allows People StyleWatch to gain insight into the brands that readers are most likely to gravitate towards, as well as serve as a resource tool for the participating advertisers.

New Web site is part gaming and part shopping, which founders Melanie Moore and Susanne Greenfield developed with the “urban fashionista” in mind. What sets this one apart from other flash sale sites is the fact that ToVieFor focuses on current season merchandise, and it also possesses game-like components to create buzz."

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